When we think about the marketing of our content, some ideas pop up in our mind. One of those effective ideas is Press Release. No doubt, the press release has been a strong and influential marketing tool for marketers. Here, we at Newswire NEXT are going to let you know about Press Release that how and when it helps you out. And of course, how it doesn’t help at all.
Top 5 Reasons why you should pick press release:
You get to stand under the spotlight: The main goal of a press release is to convey your content to as many people as possible. When your content gets many reposts, shares, and clicks, and then the chances of your content being picked by publications become quite bright. This tactic works because companies add important data in these press releases. This doesn’t end here. On an average, your content is viewed around 70 times in a week. But with this, your timing matters a lot.
You build links: In the world of content marketing, PR has been an influential tool to work matters out. In a press release, usually, those words are used which might come up as ‘keywords.’ These words help a lot in getting a helpful position in search results. When relevant links to other helpful contents are mentioned this increases the chance to reach the targeted audience directly.
You make it easy for journalists: When a press release is created, it becomes one place for journalists to find all the relevant details about your work and you as well. In short, it becomes quite easy for them to cover the topic. Besides, you also get to know them in a better way and for the future; you are on good terms of press coverage.
Help refine the message: It is necessary to get your message loud and clear. It is something which will reach your targeted audience, content creators, bloggers, and journalists. Your message matters a lot because it will gain exposure and automatically original heavy traffic will be directed your way.
Other marketing channels are also benefited: If you want a press release to stand out from the typical ones, then it becomes necessary that you do something extraordinary. A normal press release has a proper beginning, closing, quotations, data and minor as well as major details about your company. But those press releases, which gain the limelight they add something more. You can add links to videos or embed photos. This increases the exposure up to a solid percentage.
Top 4 Drawbacks of Using Press Release:
This might be a bit disappointing, but as we know every coin has two sides. It is better to know everything about a certain marketing tool. Marketing strategies are no joke, after all. Let’s face the bitter truths because the reality is better than the fantasies.
Press Release can’t help SEO ranking if some measures are not considered: Surprised? Well, see both Press Release, and SEO are effective marketing tools, but they can’t help each other if you don’t publish editorial content. This happens because press releases are temporary. Although they carry keywords and your company name is mentioned many times yet, it doesn’t help raise the SEO ranking.
The communication between you and the consumer does not get better: The problem with marketing is that its format is not as easy as it seems. Readers don’t find it appealing, and it gets boring and quite complicated to understand. Press releases are formal contents where the reader has to give full attention to get the gist of it. Daily, many blogs are being posted online. They are easy to understand and are reader-friendly material. The solution to this problem lies in being efficient. Make sure your press release is available somewhere else in a converted blog post type format. This will make it easy for the audience to understand the original press release.
Accurate measurements are not possible: After posting a press release, it becomes difficult to keep track of it. Accurate measurement of the number of people who clicked, shared/reposted, or viewed the press release is pretty tough. In case of blog posts, it is very easy to get the records, but the press release makes it difficult to keep a check on the count.
They are quite costly: Brands, companies, and marketers spend hundreds and even thousands of dollars on marketing their contents through press releases. Usually, these press releases are not noticed by journalists. Media persons don’t give them any importance because it is now considered to be an old trend. SO where does the money go? It drowns. Many people believe in building close relationships with journalists for media coverage. They meet them in persons and discuss what they plan for their future.
Everything comes with pros and cons. It is better to act wisely and decide how you are going to bring the best out of Press Release.